Comunicación

Back to the basics

Last week, the photo of First Argentine Lady, Juliana Awada, buying in a Chinese market became viral. The tweet author wrote, “I’m not used to doing things like this. But I am astonished by this woman’s simplicity”.

And it’s true. Nothing has more impact than a positive personal experience.

Persistently, governments and companies invest a lot time and effort looking for the most original and memorable marketing campaign.

Influenced by experts and global trends, it is considered the way to reach customers.

But brand loyalty and customer satisfaction do not solely depend on an effective campaign.

So, what does it depend on?

The answer is simple, consideration and respect for others.

That’s why we have to go back to the basics.

So, why is Julieta Awada so captivating?

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